Preparing competent, compassionate, and committed leaders in their communities


Helping others lead, love, and inspire new change


Providing resources to educate, empower, and equip families through trainings, youth development, group therapy, and community assessments


Organizational Structure

Child/Youth (ages 0-18) and their families

Community Program Coordinators

Committee Leaders


Board of Directors


Executive Summary

What activities best describes the mission? How long has HOLLA Inc. been in operation?

HOLLA Inc. provides resources to educate, empower, and equip families. By offering trainings, youth development, group therapy, and conducting community assessments, HOLLA INC enables youth (ages 0-18), young adults (18-25) and their families to have access to educational resources needed to thrive and compete against life’s challenges. Preparing youth to be competent, compassionate, and committed leaders in their communities fulfills HOLLA Inc.’s vision of  helping others lead, love, and inspire new change. Our belief that personal growth and development inspires change is monumental to neighborhood transformation. Since 2020, HOLLA Inc. has operated in Hampton Roads, Virginia. In September 2019,  HOLLA Inc. obtained its 501 c3 nonprofit status.

Description of the needs of people HOLLA Inc. serves.

HOLLA Inc. targets youth from impoverish communities due to high concentration of low Socioeconomic Status, high risk factors among disparity groups. Programs and services offered provide a bridge access chasm, dispels stigmas, and assist youth in securing a promising narrative.

Based upon the 2017 HUD Census report Norfolk Redevelopment and Housing Authority (NRHA) public housing communities are host to a high concentration of impoverished families in the city. 82% of NRHA public housing residents are homes where the Head of Household is African American. The average annual income in NRHA communities is $11,880 with 75% of those families classified as having extremely low income.

Substance abuse is common among the parents and youth in many localities. Poorer areas see use of alcohol and illegal drugs; wealthier areas report abuse of prescription drugs. The Opioid Epidemic and COVID-19 Pandemic have brought forth new findings in disparate populations. Towards these public health emergencies, HOLLA Inc. responds to address underlying issues that have an impact on social determinants of health for youth and their parents.

Services to address these needs are greatly lacking, particularly for the youth. “[Our area doesn’t] have affordable, available, adolescent substance abuse programs,” said a director of a behavioral health service.

HOLLA Inc. serves children who have been removed from their homes, who have been in the foster care system, who have seen substance abuse, whose parents are incarcerated. Crime also affects children indirectly in many ways. “Crime reduces access to parks and stops kids from being able to play outside [safely],” said a community health supervisor, “and the neighborhood affects their image of themselves and their choices.”

In 2018, Virginia Social Indicator Dashboard shows that Norfolk had an alarming rate of need for prevention services for youth and their families. Norfolk ranked #1 for the highest crack cocaine (drug narcotic) arrests in the state, #8 for cocaine, and #10 for heroin. Based on reports of fentanyl overdoses from Office of Chief Medical Examiner, Norfolk ranked #2 out of 40 communities, #9 of 40 for heroin, and #10 of 40 for cocaine. As for Juvenile Cases, Norfolk ranks #2 of 40 for direct care, and #3 of 40 for intake cases. Up by nearly 300 cases in 2015, Norfolk City had 2391 intake cases in 2017(Department of Juvenile Justice). In 2016, Norfolk City had 372 cocaine cases and 6.33 cocaine overdoses (DFS). Norfolk’s Child Poverty rate in 2018 is 31.22. That’s 8.22% increase since 2014 (Department of Social Services).

In 2014, nearly 35% of Norfolk residents were living in poverty. That’s a 25% higher rate than neighboring cities like Chesapeake and Virginia Beach. Norfolk’s high number of juvenile case (intake) during this year 2015, clearly validates the risk to the city’s youth as being prone to risky behaviors. Throughout key informant interviews certain themes arose which included:

  • Norfolk, as an urban center for the Hampton Roads region, has a much more prevalent and visible substance use issue than in neighboring cities;
  • Needs identified to expand substance abuse prevention and treatment;
  • Community awareness and interest in addressing substance abuse stems from related crime and a desire for safety in neighborhoods;
  • The hospitals see a lot of patients with substance use issues and are more proactively involved;
  • Most all families are touched by this issue somehow in a personal manner;
  • There is increasing understanding that substance use affects people from all socioeconomic classes and races; however, some misconceptions still exist within the general population.

Child and neglect were identified in all three data sources. In the Community Health Survey, participants prioritized child abuse and neglect among the top 15 priorities. In the health indicators, child abuse and neglect investigations revealed high rates of investigations in Norfolk, Virginia. In Norfolk, child abuse and neglect in completed founded investigations ranks 7.5; that’s 4.5 times higher than the state average (3.0) *rates per 1,000 children (ages 0-17 years).

“…We know other factors are poverty, lack of services, lack of education and opportunities, lack of access to prevention programs…All the factors that contribute to racism have an effect as well…Large populations of people of color in [this] region…do not have access to services.”

  • Educator in a healthcare organization

While transportation is a prerequisite for all health care, Norfolk youth have barriers to accessing service and programs. In interviews, key stakeholders highlighted lack of childcare presents an obstacle for many families, interfering with their ability to access health care and services and to participate in programs. Organizations tend to operate in silos, requiring vulnerable families to locate and coordinate resources from a variety of locations, agencies and systems. Navigating these resources can be complex and confusing (page 16, CHKD: Community Health Needs Assessment 2016-2018).

Norfolk’s youth are a disparity group that experiences (1) limited availability of prevention services or (2) limited access to substance abuse prevention services and (3) worse substance use prevention outcomes.  Groups include:

  • Racial/ethnic disparity groups (i.e., African American, Hispanic, Immigrant),
  • Geographic disparity groups (i.e., urban, no transportation), age (i.e., child/teens)
  • Socioeconomic disparity groups (i.e., low income, homeless, refugees),
  • Sexual identity disparity groups (LBGTQ),
  • Language or literacy disparity groups (non-English speaking or low-literacy English or non-English speakers) or
  • Other substantiated special populations (individuals and families experiencing hardships due to COVID-19 Coronavirus Pandemic)

How many people receive goods/services from your organization monthly on average?

HOLLA Inc. serves 10-12 families monthly on average.

What percent of your budget goes toward administrative costs/salaries?

HOLLA Inc. is operated by volunteers that do not receive payment, nor reimbursements at this time.

Has HOLLA Inc. received donations in the past?

HOLLA Inc. has not received donations in the past to benefit its programs.

What are the goals for the future?

HOLLA Inc.’s goal is to (1) to prepare competent, compassionate and committed youth leaders in local neighborhoods (2) to meet 2020 proposed budget: fundraising- $500; contributions- $500; scholarships- $1500; professional fees- $1500; community outreach- $2000; Total $6000


Strategic Prevention Framework (SPF-Model) Partnerships for Success

HOLLA Inc. utilizes evidence-based programming and strategies proven by the Department of Behavioral Health & Developmental Services and Substance Abuse Mental Health Systems Administration (SAMHSA). HOLLA, LLC. offers 20 years of experience in Asset Based Community Development in the City of Norfolk and throughout Hampton Roads. Since 2016, our organization has held membership with Community Anti-Drug Coalitions of America (CADCA).We have utilized strategies to respond to Norfolk’s Opioid Epidemic. Alongside Norfolk Prevention Coalition, we have built our City’s propensity to address our communities’ toughest substance abuse challenges. In addition, we have attended the National Prevention Network conference. The annual conference is 2.5 days, completed with keynotes, breakouts, and networking opportunities. The conference theme surrounds “Advancing a Prevention Agenda in an Era of Health Systems Reform.” Since 2015, we have joined 13 regional coalitions at the Virginia Partnership for Success Grantee Meeting.  Participants collaborate in cutting edge training as a pilot state called “Partnerships for Success.”

Community Assessment 

Outreach Assessment and Coalition Capacity Building 

In order to sustain collaborative efforts to connect Norfolk residents to local resources and services, HOLLA Inc. proposes to deliver customized Neighborhood Surveys and digital Coalition Membership forms, thereby aiding your Coalition in efforts leading to the compiling of a Norfolk City Needs Assessment. HOLLA Inc. proposes to conduct your annual  “Membership Drive” to increase Coalition Membership amongst community-stakeholders, partner organizations, and their members. 

Community Awareness & Education 

Outreach activities will be conducted and logged by project coordinators and volunteers. Examples below:

  • Event – Movie Night Out                         
  • Location – Berkley Community Park                             
  • Surveys Completed  – 9
  • Date – 8/11

Projected Outcomes

HOLLA INC. will use the following metrics to measure the increase of community engagement and surveys completed by residents.

  • Event Attendance- sign in logs, and estimated # of attendees
  • Encounters- face to face conversations, virtual meet-ups, phone calls, and text messages, visits to coalition website
  • Completion of Surveys- Reach 30% of community (head of households, youth & youth adults, household members)
  • Coalition Memberships- # of memberships in coalition and meeting recommended # of representatives in sectors

1) Community Needs Assessment & Coalition Capacity Building Budget

Project Budget- $5981.18

Supplies $750.00

Incentives – 75- Jimmy Johns Gift Cards -$10 ea.

Equipment- $3403.00

1 Laptop                         $ 1303.36

4 Ipads                           $ 1607.97

2 Mifis                            $ 491.67

Subscriptions & Membership- $648.18

Survey Monkey            $ 300.00

Adobe Creative Cloud  $ 348.18

Local Travel–  $1180.00

Mileage paid to Coordinator and/or Coalition Lead $0.54 for local travel related to project activities (meetings, events, etc.) up to 2000 miles  

2) Community Needs Assessment & Coalition Capacity Building Budget

Project Budget- $30,000.00

Supplies $1500.00

Incentives – Gift Cards 

Jimmy Johns                 $750

Chickfila Gift cards)     $750

Equipment- $9893.04

1 Cell Phone                   $1200.00

1 Laptop                         $ 1303.36

12 Ipads                          $ 4823.91

3 Mifis                            $1475.00

1 Nikon Camera/Lens   $ 1090.77

Subscriptions & Membership- $948.18

CADCA Annual Dues  $ 300.00

Survey Monkey            $ 300.00

Adobe Creative Cloud  $ 348.18

Local Travel–  $1180.00

Mileage paid to Coordinator and/or Coalition Lead $0.54 for local travel related to project activities (meetings, events, etc.) up to 2000 miles  

Contractors- $16478.78

Local Data Analysis Support & Evaluator –                 $ 6,000.00

Project Coordinator – $26.20/hr x 40 hrs x 10 weeks   $ 10,478.78

What is HOLLA Inc.’s specific need for funds at this time?

HOLLA Inc. needs funds to carry out community assessments and strategic planning phase activities. Funding will help pay for survey monkey membership fees to conduct community assessment online via, phone (text), tablet (message), computer (email).

HOLLA Inc. is a 501 (c)3 organization. Its main sources of income are donations.